Since May 2022, he is serving as the CEO of bexio AG in Rapperswil, a leading SaaS provider in Switzerland. With over 25 years of experience, Markus brings extensive expertise from founding and leading various startups, as well as holding management positions in international companies. He is currently guiding bexio AG through its transformation from a startup to a scale-up. Under his leadership, the company has demonstrated strong growth over the past three years, expanding from 80 to over 240 employees and increasing its customer base from 42,000 to over 90,000. In addition to his role as CEO, Markus Naef holds several board mandates, including serving on the boards of ewl AG and Keyros AG. He is known as a goal-oriented and results-driven “doer,” as well as a strong communicator, natural, and team-oriented leader.
The startup phase is wild, dynamic, and often marked by a “desired” chaos. However, those who truly want to grow must leave this chaos behind – successfully scale the company without losing control. Creating clear structures, automating processes, and making data-driven decisions are absolutely necessary to break out of the reactive survival mode and transition into systematic expansion. Successful scaling is a marathon of strategic planning and consistent implementation.
